Identity

This is where strategic thinking takes root. It is the springboard for all that follows. A brand starts with a name. The name should communicate who and what you are and offer. If not, the challenge to make sure your messages are received and understood by the right people becomes greater. That’s why we love to have the opportunity to get in at the very beginning. To help choose the name. If it's strong, the marketing will be strong too. Whether it’s the first branding, re-branding or refreshing, it has to work across all mediums. One look. One voice. One feeling.

ESSAY DOES IT

We were hired to generate a name and start up identity package that differentiated this college consulting business from competitors and communicated their main focus; guidance with the college application essays. While acknowledging the importance of a well written essay, we made sure potential clients would know that this company understands the stress associated with the college application process. Thus the name, ESSAY DOES IT.

JEWISH FAMILY SERVICES OF DELAWARE

JFS of Delaware was looking for an identity package for their new refugee resettlement initiative. They needed a name that would be connote action, work with their existing brand, and adapt to a large consortium of local partner organizations and volunteers, all working together in this ongoing endeavor.

BONNIE'S TOPPINGS AND CAFE

Librett Creative served as marketing director Bonnie's Toppings from the day they decided to go into the FROZEN YOGURT business, through the construction, set up and first two seasons. The name was already established but the branding, interiors, newspaper ads, handouts, posters, coupons, and an initial website was needed.

Now in their fifth year, Bonnie’s Toppings is thriving in multiple beach locations and two Pittsburgh malls.

LINDY FOR JUDGE 2009

Librett Creative delivered a positioning, logo, mailer, handout and door hanger for this 2009 judicial campaign.