All I did was stretch.
I looked up from my computer screen to roll my neck and give my eyes a rest and noticed the New York Times pile on the kitchen table. Hanging on my wall straight ahead was a Barnes Museum calendar and to the left was our magnet-covered refrigerator. The Chex Cereal box had been left out, with all its familiar logos, ingredients lists, and that classic photo of a spoonful of Chex with a luscious splash of milk.
As my eyes moved down the countertop, I saw the usual pile of unopened mail including several promotional postcards, invitations, Sports Illustrated, a brochure from a tree company and the Free People catalogue.
In a three second span I had experienced 12 print exposures and all I had done was stretch. Never even took a step.
Whoever thinks print is dead has got to think again. How many bus shelters and window posters do you pass in one city block? Is the closest park filled with flyers attached to poles and kiosks? Do you ever see people carrying shopping bags or coffee cups? What about real estate signs on buildings, store awnings, movie posters, restaurant menus, political signs, and class schedules? It’s endless.
We are still inundated daily with print messages. Over the last decade and a half, digital and social has made the landscape that much more exciting, complex, and busy for the average consumer. But print healthily marches on. And when it’s allowed to breath free, it can be truly timeless.
Enjoy these exceptional ads. I surely did.